The New York Times is starting a new parenting site with an eye toward subscriptions, but it faces big online competition.
‘It’s a complex ecosystem’: Ad-tech firms promise OTT advertisers granular measurement, but marketers say there are holes in their pitches.
The Washington Post is trying to go beyond cookie-based ad targeting and match ads to people without being ‘creepy.’
2019 is expected to be another terrible year for media brands, but publishers like BuzzFeed and Refinery29 have a plan to survive.
‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure.