Media Planning,
Buying and Analytics

Making friends in today’s complex media environment is a delicate balance of science and art. As an independent media agency, Cramer-Krasselt (C-K) believes data matters only when it drives stronger human connections and measurable business results. 

Our media services combine audience intelligence, data analytics, media planning, and media buying to help brands identify and engage their most valuable customers. But insight alone isn’t enough. The most effective media strategies balance data-driven decision-making with creative thinking. 

That’s where imagination comes in. Will the message motivate the audience? Is there an unexpected way to connect with them? How can media and creative work together to drive greater impact?

Media efficiency is table stakes. Today’s brands need a strategic agency partner that can deliver meaningful engagement, measurable business outcomes, and sustained growth. Where you connect with consumers is just as important as how you connect with them, which is why every media strategy we develop is designed to maximize both performance and brand impact.

Full Capabilities:

Proprietary Tools:
LinCKage: An award-winning, regression-based attribution solution that optimizes marketing budgets and campaigns by understanding the direct and indirect impact of each channel.
LoCKate: Our solution for multi-market planning that uncovers insights for investment and optimization relative to business opportunities at the macro and micro market level. Perfect for retail and multi-location businesses.
 
Planning and Buying:
Data Led, Technology Driven
Omnichannel Planning & Buying
Broadcast and Digital Media
Strategic Audio and Video Investment (SAVI) with expertise in streaming, national, local and DR
Media Analytics
Performance Marketing
Influencer Marketing
Content Marketing
Digital Media Operations Specialists
 
Digital Platforms:
DesCK® Programmatic Media Buying
Paid Search
Local Search

Paid Social
E-Commerce Planning and Buying
Retail Media
Search Engine Optimization