We don’t believe PR and social media are stand-alone efforts, nor should they be one-off tactics. They are strategic tools that enhance the marketing mix and deliver results. Our PR/Social is fully integrated with the many disciplines C-K offers to ensure we are working the full PESO model.
C-K’s difference is that our award-winning public relations and social media team is integrated, collaborating with our creative, data, media and planning teams. We work seamlessly across channels—paid, earned, shared and owned—because we understand the entire marketing ecosystem.
Like today’s consumers, our full-service PR/social practice is run with an “always on” mentality, rooted in strategic planning and driven to create real connections and ensure that the right message is resonating with the right person at the right time. We analyze who your brand’s friends are and why, and how to find them. Then, we go further.
Beyond what most other PR or social media agencies provide, C-K’s use of data and analytics technologies means we understand what really matters to your audience and, most importantly, what will engage them to positively affect everything from brand perception to actual behavior.
Our expertise includes:
- Social Media Marketing & Strategy
- Community Management
- Influencer Marketing & Strategy
- Celebrity Partnerships
- Content Strategy
- Data & Analytics, Insights and Measurement
- Media Relations
- Media Training
- Crisis Communications
- Employee Engagement
- Executive Visibility
Brand strategy, concepting and execution
Media engagement, SEO, SEM, planning and buying
Paid Search and Social
PPC and social media advertising strategy and execution