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…PR is an integral part of the marketing communication budget and often becomes the driver of all communication to follow. That’s a big difference. And that’s C-K PR without guardrails….
…This will be the first time in the history of the brand that the Corona Extra bottle label has been changed. The campaign will run in English and Spanish. https://www.youtube.com/watch?v=in1D2j9LAa0…
…partnerships with clients. She also strongly believes in giving back to her community. She serves on the board of the Sojourner Family Peace Center and the Penfield Children’s Center but…
…entertaining and/or frightening, we won’t see anyone publishing a searchable database of members of Congress’ browsing history (without some legal consequence, anyway). Second, to an extent, this type of data…
‘Fewer, bigger, better’: RFP close rates rise for publishers as buyers look to keep things simple.
Digiday – October 21, 2020 Agencies are not taking the fewer, better approach for every kind of deal. For campaigns focused on things like e-commerce, agencies are still casting a…
…advertising in the game, now capitalizes on the event and competes for consumer attention. But for brands that want to be part of a real, IRL party, here’s what consumers…
…communications, as well as those who opt-in to third-party advertiser communication. Benefit to advertisers: This can be a very opportune way to target even the most granular audiences. For example,…
…talked about people balancing the need for distancing with the need for connection and we’re continuing to see creative ways we, as innately social beings, are adapting to maintain our…
…with a 400-square-foot home in the woods somewhere. (Builders and home furnishing companies: No need to fret!) When it comes to homes, living large is generationally relative. Here’s something you…
…“in a closed space that is safe.” And Gabriella Torres, 21, is constantly on a swivel, “always scanning my perimeter to see who’s around and to see, should I need…