‘Fewer, bigger, better’: RFP close rates rise for publishers as buyers look to keep things simple.
Digiday – October 21, 2020
Agencies are not taking the fewer, better approach for every kind of deal. For campaigns focused on things like e-commerce, agencies are still casting a wide net, said Stephani Estes, svp and executive director of media at the media agency Cramer-Krasselt. “There are so many different platforms, we sometimes need to cast a wide net to get the coverage we need,” Estes said.
Read the full article on Digiday.