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…Voice Winner Communication Arts Digital Advertising: Tropicana, ‘Just Another Day’ – Winner in Food & Drink Posters: Porsche, ‘No Small Dreams’ – Winner in Travel/Transportation LIA Awards Advertising Awards Music…
…York Times’ T Brand Studio, is a slight shift in focus, targeting a younger, more female audience through the story of one real-life couple’s shared love for Porsche. The company’s…
MediaPost – May 23, 2019 By Tanya Gazdik Porsche is connecting the brand to sports car racing with a campaign aimed at owners and enthusiasts. The automaker’s lead creative agency…
…an alarming rate — to where the US Surgeon General is calling it an epidemic. To combat its use, the American Lung Association in Pennsylvania is launching a campaign to…
By Isabel Ngan, Agency Communications Intern This year, 11 interns from around the world descended into Chicago ready to create something great. They were split up into three groups: The…
…are following CCPA’s lead, drafting their own statewide privacy laws. Soon, companies looking to activate a national ad campaign will need to comply with 10, 15 or 30 different privacy…
…eye on competitors or leaders in the category. Marketers should conduct a regular (quarterly, monthly, etc.) competitor analysis on Amazon for your product category to keep tabs on the landscape….
…future success. C-K formed when two bicycle enthusiasts named Cody Cramer and William Krasselt started printing a pamphlet called “The Wheelman” for their bicycle club in Milwaukee, Wisconsin. When companies…
…Locks, known for being tough under fire.” https://www.youtube.com/watch?v=QSyK3s7QxXI&t=1s Why it matters: At the time, consumers viewed all locks as the same. This dramatic demonstration set Master Lock apart from the…
…emotional expression, helping inform the characters’ personalities even before the storyboards and scripts were finalized. https://www.youtube.com/watch?v=uoW5yoLqONE “It was immediately clear to everyone involved that these characters were not cartoons,” says…