Porsche partners with Puma for youth-targeted initiative.

MediaPost – November 9, 2020

Porsche continues to court a new, younger audience with two upcoming initiatives, including one that involves a partnership with Puma.

Porsche and Puma are giving consumers 2.7 seconds to buy sneakers in the “World’s Fastest Sneaker Release” during a pre-sale Nov. 16. That’s the same amount of time it takes the 911 Turbo to go from 0 to 60 mph. The official “shoe drop” is Nov. 17.

Separately, the automaker created a new font, made from the screeching tires of the Porsche Cayenne Coupe. The font will launch via Porsche’s Twitter with posts, GIFs, and interaction with users via custom messages. The effort includes a social video. It will also be available for fans to download starting Nov. 16.

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