How do you introduce the most innovative Porsche 911 to date? A car faster, smarter and more efficient than any 911 that’s come before it. You behave like it. Partnering with Fast Company and Inc. magazine, we developed the world’s first hologram print ad and interactive LED print ad to demonstrate the technical prowess of the new 911. Select magazine subscribers were invited to witness the new 911 in a whole new way, and gain a sneak peek of the new innovative advancements under the hood.