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Porsche

Bringing motorsports to the masses.

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  • Auto & Adjacent

Motorsports can feel like a world built for insiders—full of unfamiliar rules, strategies and traditions. So C‑K and Porsche decided to turn the intricacies of racing into a fast, fun and highly entertaining primer anyone can follow. The work gives a broader audience a reason to understand the sport—and a new appreciation for why Porsche belongs at its center.

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