Meet Branch Yarderman. The yardiest Yarder out there. Branch is ECHO’s social-first character who pontificates about yarding philosophy, yarding truisms and yarding wisdom. All in service of building a stronger connection between ECHO and the yard-obsessed consumer. Branch’s unbridled yardiness is paying off. Since the campaign began, ECHO’s ad recall surpassed META benchmarks by 6X. Proving that the campaign isn’t just entertaining. It’s culturally resonant, unforgettable and behavior changing. Branch is the living embodiment of how we make friends for brands at C-K. And proof that when an idea is big enough to stretch across multiple channels —every single touchpoint works harder for you.