Why are people talking about social audio?

By Carrie Tiz, Spot Broadcast Supervisor; Claudia Bahena, Senior Spot Buyer; and Michael Kaplan, Paid Social Supervisor

Over the last few weeks you’ve probably heard mention of Social Audio. Clubhouse is the current buzzy iOS app and everyone who’s anyone is trying to get an invite. But what is social audio?  How are other social media platforms like Twitter and LinkedIn adapting to the change in audio consumption? Are streaming services like Spotify entering the space? And why does it matter for your business? Let’s take a deeper dive into the next big thing and explore Clubhouse, Twitter Spaces and the user demographics consuming live social audio.