Paper and packaging get some character(s).

Paper and packaging are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.

For the Paper and Packaging Board, we had to find a way to make paper and packaging the obvious heroes of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allow them to be the real protagonists in every story of How Life Unfolds.

(Above: C-Kers discuss the how and why our characters came about.)

https://www.youtube.com/watch?v=h8zEHolvI3M

(Above: New TV)

https://www.youtube.com/watch?v=n1B_D9IScpU

(Above: One of 4 digital videos.)