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My Inbound 2019 session – The new frontier of brand management: ethical approaches to consumer data.
…US has the highest average cost of a data breach in the world at nearly $8 million. Even greater than the monetary cost is the loss of trust that comes…
…more details in the coming days. In the meantime, brands should take note of this change and consider building a plan to take advantage of the free product search placements….
…attention – knowing what’s important to you and gearing the investment experience accordingly,” said Gary Doyle, the campaign’s creative director at Cramer-Krasselt. To see the latest commercials, visit: https://www.youtube.com/edwardjones Related Links http://www.edwardjones.com…
…display of damage control that does nothing to answer broader questions about whether Facebook is a media company or how it will decide to approach questions about whether it has…
…For marketers, there are some compelling reasons why that might be good news. Every day, TikTok users spend 81 minutes on the platform (compared to 28 minutes per day on…
SCREEN Mag – May 28, 2020 Christopher Guest, somersaulting tigers, and the best bar on Earth! Cramer-Krasselt Associate Creative Director Niki Condon answers Five Questions with SCREEN… SCREEN: What has…
…conversation to have out in the open – whether a company benefits more from identifying with its core competency vs. technology – because every company is, and will continue to…
…fraudulent impressions. While the industry has called for standards to help combat this fraud, we don’t foresee a fool-proof solution coming any time soon for either OTT or CTV. Even…
…not to mention complicated. A combination of dread, panic and sheer exhaustion is causing lots of stress for parents, students, teachers and school administrators. For parents with the choice to…
…Locks, known for being tough under fire.” https://www.youtube.com/watch?v=QSyK3s7QxXI&t=1s Why it matters: At the time, consumers viewed all locks as the same. This dramatic demonstration set Master Lock apart from the…