Xbox Porsche edition consoles help celebrate automaker’s 75th anniversary.
For 75 years, Porsche has been driven by the relentless pursuit of making dreams come true. Xbox Porsche edition consoles are one of the many ways the legendary automaker celebrated its anniversary.
We wanted to partner with a like-minded brand built on beautiful, state-of-the-art design, a passionate fan community and bringing those fans’ dreams to life.
So we teamed up with Xbox to launch a giveaway of 75 custom-designed limited-edition consoles in six designs inspired by the historic liveries and iconic colors of Porsche.
Over the course of four months, we shared the inspirational story behind each custom design. Building anticipation through a staggered release, individual designs were showcased through customized event activations which had a multi-channel and multi-brand social media approach, brand partnerships, live event capture, influencer campaigns, giveaways, and content strategy.
Our grand finale was one last big reveal during the iconic Porsche event, Rennsport Reunion 7, the world’s largest and most popular Porsche fan event.
The Porsche and Xbox partnership helped build enthusiasm for the Porsche brand among our target audience: driven 18-34-year-olds who care about luxury brands. Helping younger generations pursue their dreams in the gaming world lets them know that Porsche will be there to help them achieve their dreams in the real world.