MediaPost—January 21, 2020

Tropicana’s first new brand campaign since 2017 targets “vibrant families” by encouraging them to celebrate small moments of brightness throughout their everyday lives. In a 30-second spot called “Breakfast Across America,” people drink Tropicana while interacting with family and friends at mealtime and non-eating occasions. “Every glass of Tropicana pure premium orange juice has a million little sips of sunshine,” the voiceover explains.

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