Porsche Super Bowl Commercial 2020

For the first time in 23 years, Porsche is advertising in the Big Game. This year the brand will air a 60-second spot during the first quarter of the game. Titled “The Heist,” the spot features a group of iconic Porsche vehicles, including the new fully-electric Porsche Taycan.

(Above: Watch “The Heist,” a long-form version of the Porsche Super Bowl ad on the Porsche YouTube channel.)

As Porsche’s North American creative agency, C-K created the spot. Filmed over five days in Germany, “The Heist” begins at the Porsche Museum in Stuttgart with a silent Taycan moving through the building. It evolves into a fast and fun car chase featuring many of the brand’s beloved vehicles chasing after its newest vehicle, the Taycan.

When asked about the idea behind the spot, C-K’s Chief Creative Officer Marshall Ross noted, “We looked for a way to unite the existing icons of the brand with the next icon of the brand: the all-electric Taycan. And, we figured everyone loves a heist. So, let’s boost a Taycan and have some of the world’s greatest cars chase it down.”

Read more about “The Heist”:

Ad Age

Adweek

CNBC

MotorTrend