Tropicana created a toothpaste that doesn’t make orange juice taste horrible.

Muse by Clio – November 4, 2021

There’s something about mint toothpaste and orange juice that doesn’t mix. It’s sodium lauryl sulfate (SLS), an ingredient that helps clean teeth but makes orange juice taste like you’ve done something worth apologizing for. The epitome of leaving a bad taste in your mouth.

The brand and its agency, Cramer-Krasselt, also created a video that references actual tweets about the nasty experience of brushing then juicing, comparing the taste to crayons, battery acid—even floor.

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