Adweek – November 2, 2021

While most of society’s intractable problems still await solutions, Americans will no doubt rejoice over the news that Tropicana has this particular worriment nailed: The folks at the PepsiCo-owned juice giant are getting into the toothpaste business.

Well, sorta. The good news is that Tropicana Toothpaste (developed with help from manufacturer Dynamic Blending), contains no SLS and will thus put an end to the agonizing breakfast ritual of drinking juice that tastes like pocket change.

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