Naked Juice: ‘Strip away’ daily hassles with a smoothie.
MediaPost – April 7, 2021
The first television campaign in two years for PepsiCo’s Naked Juice encourages people to “strip away” everyday hassles, while emphasizing the smoothie brand’s 100% fruits and vegetable ingredients.
Those messages are conveyed in a 15-second spot titled “Office” that debuted this week from the C-K agency.
Crafted by director Michel Gondry and his brother Olivier, who is a visual effects artist, “Office” depicts a stressed office worker who manually “strips away” his desk and an office wall before being transported to a bucolic countryside.
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