Ad Age Editor’s Pick: Tropicana becomes ‘Tropcn’ after ditching AI from its name at CES.
Ad Age – January 10, 2024
It’s become de rigueur in some corners of American life to come out in opposition to artificial intelligence. But Tropicana is doing so in the belly of the beast, CES, with a surprise appearance to hand out bottles of “Tropcn” – the brand name with the letters A and I removed.
The stunt – goofy but entertaining, as far as it goes – is less about the worry of machines taking over the world and more about celebrating the brand’s natural ingredients. Still, the CES location adds a little fun tension – with the brand suggesting “each new AI advancement seemingly brings us closer to the artificial world and further from the natural.”
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