The Drum’s Digital Advertising Awards US winners revealed: see the top work of the year
The Drum – June 23, 2020
Client: Cedar Fair: California’s Great America
In early 2019, California’s Great America amusement park, located in the Bay Area, found out a big-box retail partner, and the source of 43% of its season pass sales, would no longer sell season passes at its stores. Without any increase in campaign budget, the hole in sales would have to be filled.
Using a hyper-targeted and interconnected media approach, Cedar Fair proved it could maintain sales without the big-box retailer by successfully making up 98.9% of the sales deficit through online sales.
Jury: “This campaign did a lot with a little to get the results needed, it’s also just a great ROI story. It had a real challenge to manage against, but delivered on something people needed.”
Read the full article on The Drum.