Milwaukee Pro Soccer chooses Cramer-Krasselt to develop brand identity.
Milwaukee Pro Soccer announced an official partnership with Cramer-Krasselt to help choose the club’s name, plus create the crest and brand identity, including uniforms and stadium signage.
As part of engaging the community and fans, the public could submit and vote for team name ideas. Over 4,000 names and 200,000 votes were submitted during a tournament-style knockout competition, resulting in 10 final name options.
The naming and branding process will take input from the vote, ensuring the brand identity is representative of Milwaukee’s culture, history and ethos.
“With a 125-year history in Milwaukee, we are passionate about our city,” said Betsy Brown, executive vice president and managing director at C-K. “We’ve worked with some of the most iconic brands in Milwaukee, and we know how important that deep-rooted understanding is to make a meaningful connection. It takes an agency that knows Milwaukee culture to deliver something that truly embodies the people, the fans. And we’re thrilled to help Milwaukee Pro Soccer bring their brand to life.”