Agency pros share crucial advice for new graduates entering the industry.

Adweek – May 20, 2020

Adweek asked several agency professionals their thoughts on what the class of 2020 can do to navigate so much change, how talent can make themselves more competitive and stay motivated, and which roles in the industry are primed for growth.

Stephani Estes, SVP, executive director of media, Cramer-Krasselt

“Data fluency may be the most critical skill anyone can bring to the media and advertising industry. Knowing how to leverage data and having a foundational understanding of statistics and data strategy is becoming more and more important. If you have some downtime right now, consider brushing up on your data skills. Take a statistics or data science course. Learn R or Python. It doesn’t matter what aspect of marketing or advertising you want to pursue—understanding data will serve you well no matter which path you choose.”

Best industry opportunities: “Data and technology roles are only going to continue to increase in importance, particularly now that Covid has accelerated the digital transformation of many industries that might have been lagging behind. The more digitally savvy and data fluent you are, the better off you’ll be in the new economy.”

Read the full article on Adweek.

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