A hybrid way to an electric future.
Dealer News Today—October 10, 2019
Porsche markets all vehicles together, whether it’s a conventional, hybrid or electric car. The manufacturer treats every car like a high performance car, striving to make a connection between the driver and car and the car and the road. Recent Porsche hybrid creative has placed the focus on the fun.
“Evolution-wise, creative and marketing has become less about greenness and transitioned into a focus on performance,” said James Kaplan, Vice President, Account Director for Cramer-Krasselt, working on the Porsche account.
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