Milwaukee Public Museum: Big is here.
On a cold day in late January, a giant egg appeared in a Milwaukee park. But why? And why was it on top of a box that said “#BigIsHere”?
Just what is #BigIsHere?
Over the next few weeks, in anticipation for the exhibit opening on February 7, the egg (and the campaign) hatched. In addition to the egg, there were billboards throughout the city, a press conference and unveiling at the museum, and a fun partnership with Pick ‘n Save grocery stores.
Oh and shortly after the egg hatched, our dinosaur destroyed the city.
We made sure Milwaukee witnessed the destructive footprint of the “Ultimate Dinosaurs” in the form of crunched cars, broken windows and missing pets.*
Pick ‘n Save (a C-K client) in-store displays.
*No animals were harmed in the making of #Bigishere. Only some smooshed Beetles.