How COVID-19 is impacting culture and consumer behavior: March 30 – April 3.

By C-K’s Brand Planning and PR/Social teams

In these challenging and uncertain times, C-K’s philosophy of Make Friends, Not Ads® couldn’t be more relevant and needed in our lives. Being a good friend, starts with empathy and understanding. So we set out to find out how our consumer friends are feeling and what they’re doing during this world-wide pandemic. 

Just like the situation, moods, behaviors and attitudes are shifting and evolving. By understanding our consumer friends in this time of need, we can be better prepared to connect with them, today, and better prepared for the time after. 

Don’t hesitate to reach out. We welcome conversation and dialogue as we all figure this out together. 

Trends for March 30 – April 3

(Read the trends for March 23 – 27.)

AnxietyAbounds

As the effects of social distancing set in and many people’s finances are impacted, the mental health toll of the coronavirus is a growing concern. 

Social-Distancing Tensions Rise

Tensions are rising between those who obey and those who flaunt the shelter-in-place rules. The response by governments is to “take our toys away,” closing parks, trails, beaches and other places where people congregate.

Well-BeingReprioritized

Overwhelmed with the threat of COVID-19 and the anxiety that comes along with it, people are turning to mainstays and new methods to bolster their physical and mental well-being.

Gratitude for the Front-Line

The world’s attention has turned to helping healthcare workers who are understaffed, overworked and undersupplied.

SpreadingGood News

Emotionally taxed by the constant barrage of bad news, people are looking for places they can find positive news.

  • News outlets recognize that people are looking to find hope while everyday people are creating content to cheer each other up. 
  • Good news oasis: John Krasinski and Ryan Reynolds are creating their own shows focused on good news.
  • Tik Tok is driving users to participate in dance routines and challenges that the whole family can do. Even medical workers are joining in on the fun as a stress relief.

HolidayRe-Think

Americans will conduct virtual Seders, cook Easter brunch for just one or two and break their Ramadan fasts while isolating at home and celebrated Nowruz, all while practicing social distancing.