How COVID-19 is impacting culture and consumer behavior: April 20 – 24.

By C-K’s Brand Planning and PR/Social teams

As some states begin to reopen and figure out how to operate in the “new normal,” other states and major cities are doubling down on lockdowns with extensions of business and school closures. The response: eruption of protests with people demanding that businesses reopen. With additional chatter of summer and fall closures, even those who are complying can’t help but ask, “When will this all end?”

(Read the trends for April 13 – 17.)

The Half Economy

As people begin to think about life after stay-at-home orders are lifted, we won’t be returning to normal anytime soon. 

Masks Go Mainstream

Wearing face masks has been more common in Eastern cultures historically, but it is beginning to be required in public settings in many cities and states across the country. However, adoption has varied based on location, politics, cultural identity and past experiences.

Crazy COIVD Dreams

It certainly isn’t news that rates of anxiety as well as other mental health issues continue to be on the rise during these times. However, one unexpected outcome of these increased cases is presenting itself in the middle of the night: exceptionally weird dreams.

Now You See Me

With many salons across America closed, along with retailers such as Sephora and Ulta, consumers are switching up their beauty and appearance routines. Emphasis has shifted from makeup to skin care, and home hair styling ranges from buzz cuts and bleach jobs to letting nature take its course. 

Collective Lack of Closure

We’ve talked in previous issues about missing life’s happiest moments due to quarantine; graduations, weddings, prom, birthdays. However, as COVID claims the lives of more people, life’s toughest milestones such as end of life planning, death, funerals and mourning feel incredibly different amidst lockdown. 

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