Erica Herman

Erica is a born and bred North Carolinian with zero trace of a Southern accent.

She does carry forward the love of a good story. The sharp, illuminating kind that emerges from unabashed curiosity, stacks of deep data, conversations with strangers, putting the right people together, and fertile associations between seemingly unconnected fields of knowledge.

Erica comes alive at “low interest” categories (it’s all interesting on a human level), knotty problems (the more tangled the better), and brands in transition (not just who do we want to be, but who should we be). She was instrumental in launching WNYC’s “On the Media,” establishing NGO Doctors of the World USA during the 2014 Ebola outbreak, and strategically reshaping a business question into data-driven, globally adaptable how-to videos for girls who don’t yet know their own bodies.

Erica’s had the good fortune to partner with iconic brands from Stella Artois to Metamucil, Got Milk? to Mastercard, at leading agencies such as MullenLowe, Deutsch, Publicis and McCann. She sits on the 4A’s Strategy Committee. Her work has been recognized with Effies, Cannes Lions and back-to-back gold Jay Chiat Awards.

Erica’s trained as a classical mezzo-soprano with a bent towards Joni Mitchell and Edith Piaf. She lives in Brooklyn with her anthropologist husband and their two newly minted NYC public high schoolers. Daily life involves yoga, soaking in the news, cooking and nerdily exploring topics that excite her, such as systems thinking and information visualization.