Betsy hires good people. Really good people. And she firmly believes that if you empower good people to do their jobs, well guess what, they’ll never let you down and they’ll almost always over deliver. And so now she has an office full of overachievers. She also counts herself as one.
During her 20 years at Cramer-Krasselt, Betsy has established a reputation for consumer insights and an ability to form strategic partnerships with clients. She views her role as being part of the client’s brand-building team and commits herself to understanding both the brand and its marketing environment.
As part of the senior management team, Betsy is uniquely positioned to deliver on C-K’s media-neutral philosophy of brand building. She can draw across all of the agency’s disciplines to find the best possible combination of services and talent to meet a client’s marketing challenges.
Through Betsy’s expansive experience working on brands in the home/hardware and package goods categories, she has gotten to know the female target well. She understands what makes moms tick. Being a mom herself also gives her valuable insight.
An active member of the community, Betsy believes in giving back. In her tenure at C-K, the agency has worked on numerous pro-bono accounts, from the Wisconsin Humane Society to Penfield Children’s Center and the Milwaukee Police Department, to name a few. Betsy also serves on the board of the Sojourner Family Peace Center and the Penfield Children’s Center.
Several of Betsy’s proudest moments at the agency include being nominated as one of the Best Places to Work by the Milwaukee Journal and receiving the Milwaukee Crime Prevention Award for the agency’s Milwaukee Police Department work. At home she’s just happy when she can put together the latest Lego creations for her two sons.