Belle Tire rolls into a new partnership with Cramer-Krasselt.

CHICAGO, IL, Sept. 25, 2024 – Cramer-Krasselt (C-K), one of the nation’s largest independent and data-driven marketing agencies, is excited to announce the addition of retailer Belle Tire to its diverse portfolio of brands. One of the fastest growing tire and service providers in the country, Belle Tire is a renowned family-owned retailer based in the Detroit area with 182 locations spanning Michigan, Ohio, Indiana and Illinois, and growing.

“After an exhaustive, nation-wide agency search which included several leading agencies, Cramer-Krasselt was the clear choice for our next partner,” said Vivek Saran, Belle Tire’s chief marketing officer. “Their powerful combination of media and analytics expertise will not only support our expansion goals but also inform the kind of breakthrough creative that will set us apart in the market. We can’t wait to show everyone the work that will be coming in the next few months.”

C-K, based in Chicago, has a strong track record in the automotive sector, working with luxury auto brand Porsche and car care products such as Rain-X and Black Magic. C-K is uniquely positioned to enhance Belle Tire’s brand identity, drive awareness and achieve impactful results.

“We are excited to welcome Belle Tire as our client,” said Chief Operating Officer Karen Seamen. “Belle Tire’s reputation as a truly unique company and commitment to quality aligns perfectly with our values, and we look forward to leveraging our expertise to support their growth, especially as they look to continue their aggressive expansion.”

The new partnership aligns with C-K’s growth strategy and follows the expansion of its leadership team, further strengthening the agency’s capacity to provide bold, integrated marketing, advertising and communications solutions. C-K’s ongoing success reflects its dedication to pushing creative, media and analytics boundaries.

As C-K embarks on this new partnership, the agency remains focused on its mission to help its clients Make Friends, Not Ads®.

You can also read about this on REEL Chicago, MediaPost and the 4As.