The invisible made amazing.

What do you do when your product is so prosaic as to be almost invisible? Rain-X makes high-quality windshield wipers and car glass products—items that are very rarely top of mind. Until you need them, that is. This commercial features a sticky visual metaphor that reminds people that an everyday object can be a very beautiful thing.

Rain-X TV proves windshield wipers have fantasies too.
Rain-X TV proves windshield wipers have fantasies too.

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