How the next generation found its beach.

Corona has always stood for the beach. And that grew it into the nation’s number-one import. But over time, it boxed the brand into sun-and-sand occasions only. Longtime stewards of the brand, C-K reimagined the beach as more than a destination…as a state of mind. It was a beach that could be wherever people found themselves.

This new idea of where the beach could be turned around four years of consistent sales declines, resulting in double-digit growth and seven straight months of positive sales during the brand’s historical fall/winter off season. And ultimately, the Corona “Find Your Beach” campaign was a 2013 Gold Effie winner.

  • Watch a new generation find its beach.
    Watch a new generation find its beach.
  • The beach can be 35,000 miles high.
    The beach can be 35,000 miles high.
  • The beach can be amplified.
    The beach can be amplified.
  •  This Corona campaign even inspired new ways to position the brand as the unofficial beer of summer.
    This Corona campaign even inspired new ways to position the brand as the unofficial beer of summer.

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