Catfluencing new cat owners.

Cats are picky. Cats are the boss. Longtime cat owners know this and don’t make changes to their cat’s food or litter. New cat owners? Notsomuch. To reach them we let cats do the talking in “Cats Who Care” for Cat’s Pride. Through digital, social and influencers we explain why cats prefer Cat’s Pride: For every jug sold, the brand donates a pound of litter to a shelter. Cats really do care…about cats. Luckily, so do owners.