Shopper Marketing /
Shopper UX

Everything we do as an agency is about guiding customers to that moment of truth—point of purchase. Whether it’s a frozen food aisle, a website or a retail store—too often the personality and messaging of the brand doesn’t translate to the point-of-sale experience. And this is the crucial moment where every brand needs to be at its best.

C-K has a different take on shopper marketing. We call it Shopper UX. It’s all about controlling the message at the proximity of sale. POS work is often handled by a myriad of other agencies—the brand synergy getting lost along the way. But we know that the more you stay true to the brand message that attracted a customer in the first place, the higher the probability of sale. Shopper UX ensures this happens. It influences everything from store redesign and display coordination to package design and brand uniforms.

Areas of expertise: POP, package design, in-store digital, retail media, shopper journey mapping.