Porsche and Puma: “The World’s Fastest Sneaker Pre-Release.”

Agency Spy – November, 18, 2020

It’s “The World’s Fastest Sneaker Pre-Release,” a collaboration between Porsche and Puma, created by Cramer-Krasselt. It’s a good schtick. The shoe launch lasted 2.7 seconds—the 0-60 mph time of the 2021 Porsche 911 Turbo—and sold over 1,400 pairs of shoes on the 16th.

 

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