The Drum – March 14, 2024

Orange juice brand Tropicana has launched a new ad campaign to remind all OJ drinkers just what a joyous experience drinking OJ is and how awful life would be without it.

‘The Juice That Starts It All’ cheekily explores its role in every other aspect of the ‘normal’ day and while it doesn’t take the credit for inventing mimosas, brunch, fridge chugs and the joy of Saturday mornings, it does recognize that these things would be rubbish without Tropicana’s OJ alongside.

Read more at The Drum.