The 10 best Super Bowl ads of 2020.

Adweek—February 2, 2020

What seems to be a car theft from the Porsche Museum in Germany goes in some unpredictable and charming directions in this joyride of a spot from Chicago’s Cramer-Krasselt. Porsche hasn’t always been the most lighthearted brand, and its gravitas has sometimes kept the automaker from feeling as fresh or relevant as competitors like Audi. Add the fact that the spot promotes the new electric Taycan, which makes for a great opening moment of silent creeping, and the ad might go a long way toward boosting Porsche’s place in the pantheon of luxury cars that still feel to be in their prime.

Read the full article on Adweek.

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