Super Bowl 2020 ad review.

Ad Age—February 2, 2020

It’s not hard to sit through a Super Bowl’s worth of commercials and tease out some trends. As a whole, the creative was a notch above last year’s. The humorous moments felt genuinely funnier without a shred of meanness (though, not everyone hit their marks, of course). It was also a more inclusive batch of ads: We saw what were most likely the first drag queens in a Big Game ad. Ellen and Portia’s marriage was taken at face value. Jonathan Van Ness put the pop in Pop-Tarts. And Lil Nas X bested Sam Elliott in a dance duel. Car commercials seemed to be having something of a renaissance. Hyundai brought the funny; Porsche the panache.

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