Porsche and PUMA: Icons of Fast by Cramer-Krasselt.

REEL Chicago – November 17, 2020

Porsche and PUMA have teamed up for “Icons of Fast,” a limited-edition collection of shoes celebrating the 911 Turbo.

Iconic design elements from the 911 Turbo, such as period-specific paint colors, rear wings, light bars, interiors and body lines, were all used as inspiration to create the shoes.

Longtime Porsche creative agency, Cramer-Krasselt developed the collaboration and “The World’s Fastest Sneaker Pre-Release,” that took place yesterday (November 16).

Read more on REEL Chicago.