Pacifico: Live life anchors up by Cramer-Krasselt.
The Drum – March 26, 2018
Pacifico Beer – developed in 1900 and brought to Baja, California in the 1970s by surfers – is a long-time West Coast favorite and one of the fastest-growing brands in the Constellation Brands portfolio. Poised at the intersection of beer’s hottest current trends – Mexican imports and craft – Pacifico is ready to push beyond surf and sand with its first nationwide integrated campaign.
‘Live Life Anchors Up,’ the new campaign created by Cramer-Krasselt, focuses on the independent spirit of Pacifico and a way of living that’s accessible to all of us. It positions Pacifico as an unpretentious beer with values that invite you to free yourself from the anchors that weigh you down.