Cramer-Krasselt wins two Shorty Awards for Tropicana Crunch Cereal.

At the 15th Annual Shorty Awards, Cramer-Krasselt (C-K) won two awards for its Tropicana Crunch Cereal brand activation:

• Winner – Insights and Trends
• Audience Honoree – Insights and Trends
• Finalist – Food & Beverage

Based on the insight that millions of people actually use orange juice instead of milk with their cereal, C-K created Tropicana Crunch, the first cereal designed specifically to pair with OJ. People loved it, people hated it, but they had to try it!

The Shorty Awards honor the best in the industry, recognizing brands, agencies, influencers and other social media professionals.

Read the Tropicana Crunch Cereal case study here.