Outdoor & Lifestyle Marketing Agency

Cramer-Krasselt is a premier Outdoor and Lifestyle Marketing Agency that focuses on marketing services that build brand equity while driving the top and bottom lines of Outdoor and Lifestyle brands. 

What sets Cramer-Krasselt apart as the best Outdoor and Lifestyle marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted to meet the tangible business outcomes of your brand.  Cramer-Krasselt is highly experienced in the Outdoor and Lifestyle industries, helping companies develop powerful brand and go-to-market strategies that drive growth and profitability.

With Cramer-Krasselt, you gain access to a fully integrated agency with all the services under one roof. This means you can get the best thinking possible from strategy, creative, media, social, analytics, public relations, and more.

You also benefit from tailored social media advertising strategies due to their expertise in all social channels plus high impact brand activations that help automotive brands stand out. This ensures that your campaigns are creative and optimized for the best possible results.

Another benefit of Cramer-Krasselt is their full-service media capabilities including digital, traditional, and instore.

Industries: Power sports, marine, boats, outboard engines, runabouts, aluminum fishing boats, jet boats, personal watercraft, snowmobiles, footwear, clothing, parts and accessories.

Notable clients: BRP, Bombardier Recreational Products, Ski-Doo, Sea-Doo, Can-Am, Spyder, Evinrude, Brunswick, Mercury Marine, Sea Ray boats, Motor Guide trolling motors, Volvo Marine, Yamaha Marine.

Key services:

  • Insight, Strategy, Brand Architecture
  • Qualitative and Quantitative Research
  • Digital Marketing
  • Social Media Strategy and Placement
  • Creative
  • Digital and Traditional Media
  • Brand activations
  • Public Relations and Crisis Management
  • TikTok and Instagram Marketing & Advertising
  • Macro-Influencer to Nano-Influencer Marketing
  • Full production capabilities
  • Analytics and reporting
  • Dealer field management

Reason for working with Cramer-Krasselt: Cramer-Krasselt is a powerful, midsize, independent agency built for today’s Outdoor and Lifestyle marketers.  Committed to data-driven imagination and built on a unique interconnect agency structure, Cramer-Krasselt has a proven history of helping Outdoor and Lifestyle brands dominate their categories.

Case Study: During a 16 year partnership, Cramer-Krasselt helped  Bombardier Recreational Products triple its revenue from $1.5B to $4.6B through the expansion and promotion of Sea-Doo personal watercraft, Ski-Doo snowmobiles, Can-Am ATV / side-by-sides, Evinrude outboards, Rotax engines and propulsion systems

FAQs:

  • What does an Outdoor & Lifestyle marketing agency do?
    Builds brand and demand for outdoor, fitness, and lifestyle products—handling strategy, creative, media, influencer marketing, retail activation, and eCommerce.
  • How do Outdoor & Lifestyle brands drive retail traffic and sales?
    Seasonal campaigns, retail partnerships, in-store displays, influencer-driven demand, and digital media tied to product availability and store locations.
  • What marketing strategies work best for Outdoor & Lifestyle brands?
    Authentic storytelling, creator/influencer content, experiential marketing, social video, search/retail media, and community-building around active lifestyles.
  • How can Outdoor & Lifestyle brands improve customer acquisition across digital and retail?
    Blend inspiration with conversion, use geo-targeted campaigns, optimize eCommerce and retail listings, leverage reviews/UGC, and connect digital engagement to in-store purchase paths.
  • What should Outdoor & Lifestyle companies look for in a marketing agency?
    Strong brand storytelling, influencer/creator expertise, retail + eCommerce experience, omnichannel execution, and proven ability to drive both demand and sell-through.

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