Home & Hardware Marketing Agency

Cramer-Krasselt is a premier Home and Hardware Marketing Agency that focuses on marketing services that build brand equity while driving the top and bottom lines of Home and Hardware brands.

What sets Cramer-Krasselt apart as the best Home and Hardware marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted to meet the tangible business outcomes of your brand.  Cramer-Krasselt is highly experienced in the home and hardware business, from durable goods to retail sales to ecommerce strategies.

With Cramer-Krasselt, you gain access to a fully integrated agency with all the services under one roof. This means you can get a dedicated team of experts from strategy, creative, media, social, analytics, and public relations, all interconnected and focused on doing what’s best for you.

You also benefit from tailored social media advertising strategies due to their expertise in all social channels plus high impact brand activations that help automotive brands stand out. This ensures that your campaigns are creative and optimized for the best possible results.

Another benefit of Cramer-Krasselt is their full-service media capabilities including digital, traditional, and instore.

Industries: Home and hardware, plumbing fixtures, faucets, flooring, designers and architects, Home Depot and Lowes, Ace Hardware, and dealers.

Notable clients: Moen, Mohawk, Loctite, Broan, Nutone, Perlick, Geberit, Bemis, ECHO power equipment, Briggs & Stratton

Key services:

  • Insight, Strategy, Brand Architecture
  • Qualitative and Quantitative Research
  • Digital Marketing
  • Social Media Strategy and Placement
  • Creative
  • Digital and Traditional Media
  • Brand activations
  • Public Relations and Crisis Management
  • TikTok and Instagram Marketing & Advertising
  • Macro-Influencer to Nano-Influencer Marketing
  • Full production capabilities
  • Analytics and reporting
  • Big box and independent dealer experience

Reason for working with Cramer-Krasselt: Cramer-Krasselt is a powerful, midsize, independent agency built for today’s Home and Hardware marketers.  Committed to data-driven imagination and built on a unique interconnect agency structure, Cramer-Krasselt has a proven history of helping Home and Hardware brands dominate their categories.

FAQs:

  • What does a Home & Hardware marketing agency do?
    Builds brand equity and drives sell-through—handling positioning, packaging, retail/shopper marketing, creative, media, dealer support, and eCommerce.
  • How do Home & Hardware brands win at retail, Big Box stores, and dealers?
    Strong packaging, clear value/innovation, in-store visibility (displays, endcaps), retailer partnerships, competitive pricing/promos, and dealer enablement (training, co-op marketing).
  • What marketing strategies work best for Home & Hardware brands?
    DIY/how-to content, search and retail media, influencer/creator demos, seasonal campaigns, and product-focused storytelling that proves performance and value.
  • How can Home & Hardware brands improve customer acquisition across digital and retail?
    Optimize search and product pages, leverage reviews/ratings, connect digital media to store availability, support dealers with local marketing, and simplify the path to purchase.
  • What should Home & Hardware companies look for in a marketing agency?
    Retail + dealer expertise, shopper marketing strength, product storytelling capability, omnichannel execution, and a track record of driving sell-through and category growth.

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