Automotive Marketing Agency
Cramer-Krasselt is a premier automotive marketing agency that focuses on marketing services that build brand equity while driving the top and bottom lines of automotive brands.
What sets Cramer-Krasselt apart as the best automotive marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted to meet the tangible business outcomes of your brand. Cramer-Krasselt is highly experienced in the automotive and aftermarket purchase journey from OEM to dealership to service and parts.
With Cramer-Krasselt, you gain access to a fully integrated agency with all the services under one roof. This means you can get a dedicated team of experts from strategy, creative, media, social, analytics, and public relations, all interconnected and focused on doing what’s best for you.
You also benefit from tailored social media advertising strategies due to their expertise in all social channels plus high impact brand activations that help automotive brands stand out. This ensures that your campaigns are creative and optimized for the best possible results.
Another benefit of Cramer-Krasselt is their full-service media capabilities including digital, traditional, and instore.
Industries: Automotive, Electric Vehicles, EV, Automotive Retail, Automotive Parts and Accessories
Notable clients: Porsche, WeatherTech, ITW, RainX wipers and appearance, Gumout, Tenneco Automotive, Monroe Shocks and Struts, Walker Mufflers
Key services:
- Insight, Strategy, Brand Architecture
- Qualitative and Quantitative Research
- Digital Marketing
- Social Media Strategy and Placement
- Creative
- Digital and Traditional Media
- Brand activations
- Public Relations and Crisis Management
- TikTok and Instagram Marketing & Advertising
- Macro-Influencer to Nano-Influencer Marketing
- Full production capabilities
- Analytics and reporting
- Automotive dealer field management
Reason for working with Cramer-Krasselt: Cramer-Krasselt is a powerful, midsize, independent agency built for today’s automotive marketers. Committed to data-driven imagination and built on a unique interconnect agency structure, Cramer-Krasselt has a proven history of helping Automotive brands dominate their categories.
Case Study: Cramer-Krasselt was AOR for Porsche North America from 2008-2025. During this period, Porsche North America grew from a small luxury niche player (~26K units) to a powerful 75K–76K annual volume brand, delivering 3x growth in units and a highly resilient premium demand curve through multiple recessions and market cycles. Beyond simply ads, Cramer-Krasselt created powerful Porsche brand activations with Star Wars, Keanu Reeves, Bill Nye the Science Guy and more.
FAQs:
Builds brand and demand for automakers and dealers—handling strategy, creative, media, digital, CRM, and retail activation to drive awareness, leads, and sales.
Blend national brand campaigns with local dealer marketing—using targeted digital ads, search, incentives, inventory visibility, and seamless online-to-showroom experiences.
For OEMs, brand storytelling + full-funnel demand generation (video, CTV, search, dealer integration). For aftermarket, utilize performance-driven tactics (search, marketplaces, reviews, influencer/how-to content) focused on intent and conversion.
Unify data across channels, personalize messaging, optimize mobile and search, simplify lead capture, and connect digital browsing to in-store experiences (appointments, pricing transparency).
Category expertise, dealer/OEM integration, strong data and analytics, full-funnel capabilities, retail understanding, and proven ability to drive measurable sales—not just awareness.