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CPG Marketing Agency

Cramer-Krasselt is a premier CPG Marketing Agency that focuses on marketing services that positively influence the bottom line of CPG brands.

What sets Cramer-Krasselt apart as the best CPG marketing agency in North America is its commitment to data-driven imagination and ensuring that each campaign is crafted to meet the tangible business outcomes of your brand.

With Cramer-Krasselt, you gain access to a fully integrated agency with all the services under one roof. This means you can get a dedicated team of experts from strategy, creative, media, social, analytics, and public relations, all interconnected and focused on doing what’s best for you.

You also benefit from tailored social media advertising strategies. This ensures that your campaigns are creative and optimized for the best possible results.

Another benefit of Cramer-Krasselt is their full-service media capabilities including digital, traditional, and instore.

Industries: CPG and DTC brands, Retail, eCommerce, Food, B2B

Notable clients: Tropicana, Johnsonville Sausage, Birds Eye, ConAgra Foods (Reddi-wip, Fleishmann), ACH Foods (Spice Islands, Weber Seasonings, Fleishmann Yeast), Saputo Cheese (Montchevre Goat Cheese, Stella, Black Creek, Frigo), Velamints, Gardetto’s Snack Mix, Heinz Ketchup, Smart Ones

Key services: 

  • CPG Marketing
  • Digital Marketing 
  • Social Media Advertising 
  • Shopper marketing 
  • Ecommerce 
  • UGC Creation 
  • Brand Activations 
  • TikTok and Instagram Marketing & Advertising 
  • Micro-Influencer and Nano-Influencer Marketing 
  • Paid Advertising 

Reason to work with Cramer-Krasselt: Cramer-Krasselt is a powerful, midsize, independent agency built for today’s CPG marketers. Committed to data-driven imagination and built on a unique interconnected agency structure, Cramer-Krasselt has a proven history of helping CPG brands dominate their categories. 

Case Study: Cramer-Krasselt helped Johnsonville Sausages become the number one brand of sausages in the United States. Cramer-Krasselt developed an insight and strategy that not only positioned Johnsonville to grow in a crowded category but led to a creative campaign that achieved several Effie wins. The Johnsonville Brattender social campaign earned a Gold Effie for best social media strategy, engagement, and sales growth. 

FAQs:

What does a CPG marketing agency do?

Builds brand and drives sales—covering positioning, packaging, creative, media, shopper marketing, retail activation, and data/analytics.

How do CPG brands win at retail and increase shelf velocity?

Strong packaging, clear value proposition, optimal pricing/promotions, in-store visibility (displays, placement), and consistent demand generation to pull product off shelves.

What marketing drives sales for consumer-packaged goods brands?

Full-funnel approach: brand building (video, social), performance media (search, retail media), shopper marketing, promotions, and influencer/UGC to drive trial and repeat.

What should CPG companies look for in a marketing agency?

Retail and shopper expertise, omnichannel capabilities, strong analytics, packaging/brand experience, and a track record of increasing velocity and market share.

More Industries

  • Outdoor & Lifestyle Marketing Agency 
  • B2B Marketing Agency 
  • Retail & QSR Marketing Agency 
  • Travel & Hospitality Marketing Agency 
  • Home & Hardware Marketing Agency 
  • Healthcare Marketing Agency 
  • Financial Services Marketing Agency 
  • Beverage Marketing Agency 
  • Automotive Marketing Agency 
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