Programmatic DesCK™: The State of Programmatic Report.

In less time than it takes to click on an internet link, programmatic advertising media buying can sort through thousands of choices of advertisements and deliver the right one to the target consumer. It’s an amazing and powerful advertising tool that lets advertisers greatly increase the efficiency and effectiveness of their online marketing efforts.

Recently Cramer-Krasselt, Programmatic Media Director Michael Santee provided C-K employees and clients a breakdown of the current state of programmatic, including industry trends.