These 10 brands—without Super Bowl ads—are hacking the Big Game.
Adweek – February 1, 2021
Corona Beer
For three years, Corona has partnered with sports analyst and former quarterback Tony Romo to run the Corona Hotline Operator. The branded hotline offers fans fantasy football advice and “Romo Reflections.” But on Feb. 7, Romo has a scheduling conflict and will need a few fans to take over.
The beer brand partnered with agency Cramer-Krasselt and MullenLowe PR for its #RomoReplacement campaign, which issues a call for hotline operator auditions through a series of spots that will go live across digital, social media and TV nationally this week. To audition, fans 21 and older can post their audition videos to Instagram, Twitter or Facebook using #RomoReplacement. Romo will choose his favorites to share on Corona’s social channels, acknowledging them as “Tony’s Picks.” However, auditioning fans will have to compete with rapper Snoop Dogg.
More News
- February 1, 2021 COVID-19: Lessons learned from 2020 and their impact for marketers in 2021.
- January 21, 2021 Six ways to break into the Super Bowl without being in-game.
- December 18, 2020 COVID trends that are here to stay.