Porsche’s first Super Bowl ad since 1997 features car chase with its all-electric Taycan.

CNBC—January 24, 2020

Porsche is returning to the Super Bowl with its first ad since 1997 — a 60-second car chase that features the German brand’s all-electric Taycan sports car.

The automaker on Friday released an extended version of the ad, titled “The Chase,” security guards at the Porsche Museum in Stuttgart, Germany piling into different Porsche vehicles to chase after a stole Taycan Turbo S. The thief, outsmarted at a narrow bridge, ends up being another guard.

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