Porsche will run a Super Bowl ad for the first time since 1997.

Ad Age—January 24, 2020

Porsche will run its first Super Bowl ad since 1997 as it seizes on the year’s largest TV audience to push the Taycan, its first all-electric vehicle.

“The Super Bowl’s scale and energy make it a perfect venue for reaching new audiences—in a fun way that connects with the Super Bowl’s own themes of performance and competition,” the brand said in a statement to Ad Age.

Read the full article on Ad Age.