Ad Age—January 24, 2020

Porsche will run its first Super Bowl ad since 1997 as it seizes on the year’s largest TV audience to push the Taycan, its first all-electric vehicle.

“The Super Bowl’s scale and energy make it a perfect venue for reaching new audiences—in a fun way that connects with the Super Bowl’s own themes of performance and competition,” the brand said in a statement to Ad Age.

Read the full article on Ad Age.