Porsche enlists Bill Nye for educational videos.
MediaPost – April 20, 2021
Porsche is featuring Bill Nye “The Science Guy” for a web series explaining the engineering of the all-electric Porsche Taycan.
The five videos, which launch today, were created by Cramer-Krasselt and are posted on the automaker’s YouTube channel. They will be supported with paid and organic social media.
Nye, who is a mechanical engineer, uses simple terms to break down complex topics like the Taycan’s 800-volt battery technology, aerodynamic design, regenerative breaking, repeat performance and two-speed transmission. Each video runs about 60 to 90 seconds.
Nye is a good fit for the project because of his ability to help everyone understand the science behind all manner of things, says Pedro Moda, vice president, marketing, Porsche Cars North America.
“He has a disarming ability to explain complex ideas in simple terms in an entertaining way,” Moda tells Marketing Daily. “And, as a mechanical engineer, he was a perfect choice to communicate the innovations and technology that make Porsche Taycan unique.”
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